There’s a fallacy in investing – particularly in cannabis investing – that we guess on a founder’s concept.
So, in cannabis, we guess on the variety of acres cultivated, the listing of licenses, the kilos bought, the THC content material, and so on.
But, the reality of it’s, if we’re investing in firms, there is just one guess we’re making – and it’s on people.
In any case, when the rules change, packaging guidelines are shredded or the trade morphs at mild pace, would you somewhat guess on a static concept or on a human who can adapt simply as shortly?
These are the ideas of Cresco Capital’s Codie Sanchez. Get extra insights from Codie on how her agency analyzes founding groups and the purple flags that may halt funding consideration at Investor Intelligence.