The Alkaline Water Company's progress with, and commitment to, its CBD-infused line of beverages." data-reactid="11">Seattle, Washington–(Newsfile Corp. – September 11, 2019) – CFN Media Group (“CFN Media”), the main company and monetary media community devoted to the North American cannabis trade, declares the publication of an article protecting The Alkaline Water Firm’s progress with, and dedication to, its CBD-infused line of drinks.

Cannabidiol ( CBD) is the principle lively ingredient in cannabis that does not get you excessive. On account of a variety of potential well being advantages, CBD-infused merchandise have turn into fairly the trend over the previous couple of years. With america’ federal authorities delisting hemp, and hemp-derived CBD, in final fall’s 2018 Farm Invoice, particular person states throughout the nation have been formulating guidelines and rules round CBD merchandise. The brand new regulatory atmosphere has spurred each public curiosity within the merchandise and company curiosity in growing and distributing CBD.

As with every gold-rush-style trade increase, there are younger upstarts, extra established corporations with trade experience, and entrenched corporations trying to purchase their approach right into a sizzling market. Over the past couple of years, the broader cannabis trade has seen a few of these dynamics in play with established producers shopping for area of interest manufacturers, and multinational beverage corporations investing in cannabis drink initiatives.

The Alkaline Water Company Inc. (NASDAQ: WTER) (TSXV: WTER) lies squarely in the middle of these dynamics. Alkaline Water's flagship bottled water product, Alkaline 88®, has been driving impressive revenue growth for the company over the past few years as it cemented an extensive nationwide distribution footprint. With enhanced beverages (flavored, functional, etc.) becoming more and more popular, the company hatched a wholly-owned subsidiary called the A88 Infused Beverage Division. Recent developments show the company's commitment to fast-tracking CBD-infused product introductions as soon as regulations allow." data-reactid="14">The Alkaline Water Firm Inc. (NASDAQ: WTER) (TSXV: WTER) lies squarely in the midst of these dynamics. Alkaline Water’s flagship bottled water product, Alkaline 88®, has been driving spectacular income development for the corporate over the previous few years because it cemented an in depth nationwide distribution footprint. With enhanced drinks (flavored, practical, and so forth.) changing into increasingly more common, the corporate hatched a wholly-owned subsidiary known as the A88 Infused Beverage Division. Current developments present the corporate’s dedication to fast-tracking CBD-infused product introductions as quickly as rules enable.

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CBD Provide Deal and New Merchandise

Alkaline Water just lately introduced a CBD oil provide settlement with Centuria Meals. Centuria has been producing prime quality, hemp derived CBD oil since 2014, a very long time in the past on this trade. Importantly, the oil offered to Alkaline Water has the benefit of being water soluble. With out getting an excessive amount of into the science, CBD oil is usually not soluble in water however solely soluble in lipids, or fat. This results in all kinds of points relating to bioavailability of the lively CBD ingredient when ingested, because the human liver filters out a lot of the oil earlier than letting it enter the bloodstream. The bloodstream is, in fact, a water-based atmosphere. So making the CBD oil water soluble ensures the supply of a a lot larger focus of the lively ingredient, which is the purpose of shopping for CBD drinks within the first place.

Making certain such a provide has spurred Alkaline Water to ramp up its CBD-infused product choices. The corporate had already developed a line of CBD water underneath the model identify Soothe, and is now growing an array of CBD infused beverage photographs alongside CBD tinctures, capsules, and powder packs.

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Soothe drinks

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The corporate has moved aggressively over the previous yr or so into the comfort retailer distribution channel, distinguished from its in depth field retailer and grocery chain channels. Alkaline Water views comfort shops as a pure match for its new CBD merchandise. “We’re excited to announce the continued growth of our CBD product portfolio. In response to BDS Analytics, U.S. CBD gross sales are anticipated to surpass $20 billion by 2024.We count on to capitalize on this development by way of leveraging our CBD product portfolio to speed up our entrance into the comfort retailer market which has been an early adopter of ingestible CBD infused merchandise,” acknowledged Richard A. Wright, President and CEO of The Alkaline Water Firm, Inc.

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The Funding Surroundings

famously poured C$5 billion into Canopy Growth back in November, 2018. Diageo, maker of brands like Guiness and Smirnoff, has been rumored to be in talks with cannabis companies and its CEO recently stated the company is looking at the sector. Coca-Cola had been rumored to be in talks about an investment or partnership but has since stated it currently has no intention of entering the market. PepsiCo's CFO stated the company considers cannabis to be on the table on the same day the company said it is not entering the market." data-reactid="41">The blending of the beverage/meals and cannabis worlds has been pronounced during the last yr or so. With Canada set to legalize cannabis-derived merchandise (like drinks, topical lotions, extract-based formulations) later this yr, there have been offers and negotiations surrounding the area. Constellation Manufacturers, maker of alcohol manufacturers like Corona, Negro Modelo, and Black Velvet Canadian Whisky, famously poured C$5 billion into Cover Development again in November, 2018. Diageo, maker of manufacturers like Guiness and Smirnoff, has been rumored to be in talks with cannabis corporations and its CEO just lately acknowledged the corporate is wanting on the sector. Coca-Cola had been rumored to be in talks about an funding or partnership however has since acknowledged it at the moment has no intention of getting into the market. PepsiCo’s CFO acknowledged the corporate considers cannabis to be on the desk on the identical day the corporate mentioned it’s not getting into the market.

These potential offers are the entire partnership or funding form. In a distinct vein, Mondelez Worldwide introduced the corporate is contemplating CBD-infused variations of snack staples like Chips Ahoy, Nilla Wafers, and Cadbury chocolate. It could have to attend a bit longer.

In america, the Meals & Drug Administration launched an replace on its strategy to cannabinoids, together with CBD, in meals merchandise. Partially, “The U.S. Meals and Drug Administration (FDA) acknowledges the numerous public curiosity in cannabis and cannabis-derived compounds, notably CBD. Nevertheless, there are various unanswered questions in regards to the science, security, and high quality of merchandise containing CBD. The Company is engaged on answering these questions by way of ongoing efforts together with suggestions from a latest FDA listening to and data and knowledge gathering by way of a public docket.”

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The replace signifies the physique is actively working towards a regulatory framework however cautions particularly about making claims of medical profit from CBD. So, although the Farm Invoice eliminated hemp from the checklist of harmful medication and plenty of states have since handed rules permitting for the manufacturing of hemp, there’s nonetheless a little bit of wait-and-see occurring within the US market.

strong revenue and sales growth over the past several years, such a move could be a major boon for the company considering all of the market dynamics discussed here." data-reactid="46">Alkaline Water is laying the groundwork for rapid nationwide market entry now, growing a full line of merchandise that may be simply launched by way of its current distribution community as soon as the merchandise acquire approval. Contemplating Alkaline Water’s sturdy income and gross sales development over the previous a number of years, such a transfer might be a serious boon for the corporate contemplating the entire market dynamics mentioned right here.

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The Alkaline Water Firm Inc.
James Gilmore
Investor Relations
[email protected]

CFN Media
Frank Lane
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